Helpful Tips #4
Business Lists: Once you establish a Project and create a Study Area, you are able to generate lists of businesses to use for market analysis, competitive analysis, marketing, or prospecting. Business Lists are available on Study Areas using radii, donuts, and hand - drawn shapes. They are not available for Standard Geographies, and are limited to the closest 2,000 to your center point.
Two Business Report Types Available: There are two different types of business reports in Site Analysis; Business Locator Reports and Business Extract Reports. Both will provide the same business information for your Study Area, but each has a different purpose. The Business Locator Reports are formatted to provide information in a PDF format for you, your client, or prospects. The Business Extract Reports are designed to provide you with business information in an Excel format that can be used for marketing or prospecting.
Creating Business Lists: After creating/selecting a qualifying Study Area you want to use to create a Business List, go to the deck entitled “Choose Reports and Maps”. Step 1 asks you to choose a report package from the drop down list of categories. There are two possible choices, the Business Extracts (Sort/Upload File) or the Business Locators.
STDB has already put some of the most popular business categories one click away for you:
- Apparel - Children includes - NAICS 448130 - Children's and Infants' Clothing Stores
- Apparel - Family includes - NAICS 448140 - Family Clothing Stores
- Apparel - Men includes - NAICS 448110 - Men's Clothing Stores
- Apparel - Women includes - NAICS 448120 - Women's Clothing Stores
- Banks includes - NAICS 5221 - Depository Credit Intermediation
- Department Stores includes - NAICS 45211 - Department Stores
- Educational Services includes - NAICS 611 - Educational Services
- Fast Food Restaurants includes - NAICS 722211 - Limited-Service Restaurants
- Food Stores includes
- NAICS 445110 - Supermarkets and Other Grocery Stores
- NAICS 445120 - Convenience StoreS
- NAICS 445210 - Meat Markets
- NAICS 445220 - Fish and Seafood Markets
- NAICS 445230 - Fruit and Vegetable Markets
- Healthcare includes - NAICS 62 - Health Care and Social Assistance
- Hospitality includes - NAICS 721110 - Hotels (except Casino Hotels) and Motels
- Manufacturing includes - NAICS 31-33 - Manufacturing
- Pharmacies includes - NAICS 446110 - Pharmacies and Drug Stores
- Restaurants includes - NAICS 722110 - Full-Service Restaurants
- Sporting Good Stores includes - NAICS 451110 - Sporting Goods Stores
- Census 2000, 2006, and 2011 Total Population
- 2006 Daytime Business Population
- 2006 Daytime Business/Residential Ratio
- Business name, address, phone number, and contact name
- SIC and NAICS Code for each business listing
- Number of employees for each business listing
- Sales volume for each business listing
- Years in business and distance from site in miles for each business listing
Business Categories:
Reports and Codes:
Select Reports: To generate the actual reports, click the Select Reports button below to open the Choose Reports floating widget. You can now select any of the predefined report selections, or if you need to located one or more categories not provided within one of the existing report, you may choose the report selection Custom NAICS Business Extracts. If you choose the custom selection, you should then click the Edit button to make your NAICS selections on the NAICS Search Tool.
NAICS Search Tool: The NAICS Search Tool is divided into two sections, the Manually enter NAICS codes here (e.g. 711510, 712110) at the top, and the Use the following tools to help you choose NAICS codes which is below. This one actually has two different methods to choose the NAICS Codes.
Manually Entered NAICS Codes : If you know the NAICS Cods(s) you want use, just type them into the top box using commas between each NAICS Code. When you are finished, click the Save button in the bottom right corner. You may use 2 or 4 digits and a * (wildcard) if you want all NAICS Codes in a grouping (example 61* which will provide you all sub-categories under Educational Services).
Use the following tools to help you choose NAICS codes: If you do not know or you are uncertain of the NAICS Codes you want to use, go to the second section on the NAICS Search Tool which allows you to search for and add NAICS Codes to search. The top part of the search tool has twenty categories using the first two numbers of the NAICS Codes and the name of that grouping. You may select a code or a name of the group and it will open the Choose NAICS widget and you will have the 6 digit NAICS Codes and Titles of each to review and select. If you want to include a code, just click on it or the Title and you will see the code added to the top box below. “Manually enter NAICS codes here”. When finished adding one or more codes, close the Choose NAICS widget.
Search NAICS : At the bottom is one last tool to assist you with NAICS Code selection, the Search NAICS tool. Here you enter the type of business or industry you want, click the Find button to the right, and it will produce a 6 digit code list for you. Select any code to add to the top, when finished, close the widget.
When Finished Selecting NAICS Codes: Once you finish selecting all the NAICS Codes for your Custom Report, click the Save Button. This will take you back to the Choose Reports Widget. If you want to preview the report, click on the preview icon to the right of the Report Title. If you want to run the report, go to steps 2, 3, and 4 if you need to make changes or add an email to send the report, and then click the Run Reports button.
Report Generated: This report process will now run just like all the other reports as presented in Tip #3. The Business Extract Report will be in Excel format, you can use the list any way you choose for analytical purposes, marketing, and even prospecting.
Business Locator Reports: This is the same process as the Business Extracts. The difference is the formatting for presentation (PDF versus Excel) and the inclusion of the following information at the top of the report generated.
Business Locator: The Business Locator provides a list of businesses by study area. The Business Locator reports are generated from a database containing more than 15 million points of business data from Acxiom Corporation. Use this information to run reports, by one of 15 specific industry sectors, to reveal untapped business opportunities in your study area. Key business variables illustrated in this report include: