Sample Reports

• Retail Market Place Profile
  • Businesses that successfully understand and respond to growing consumer demands must know where to find area demand for their products and services. The Retail MarketPlace database, designed to help retailers analyze retail sales generated in a given area, shows if customers are traveling outside the area to shop and highlights retail sectors that represent the area's biggest demand. Capitalizing on this information, retailers can make smarter decisions about site selection, product offerings, and more.
  
  
• Financial Investments Market Potential
  • Do your customers prefer to bank at home, use ATM machines, or pay by credit card This report identifies the number of adults or households expected to consume financial services and investment products such as auto loans, 401(k) plans, money market accounts, and mutual funds. A market potential index (MPI) measures the relative likelihood of the adults or households in your area to exhibit these consumer patterns compared to the U.S. average. Information in this report reveals the banking services preferred in your area and the best locations for ATMs and in-store and freestanding bank branches.
  
  
• Financial Expenditures
  • This report describes how customers spend, save, invest, and protect the money they earn. It details the total dollar amount and average amount per household spent on financial products and services. A spending potential index (SPI) allows you to compare local spending to the U.S. average. Financial institutions can pinpoint and design services to attract profitable customers by using this report to assess an area's financial environment.
  
  
• Graphic Profile
  • Colorful, easy-to-understand pie charts and graphs provide an illustrated overview of current year demographic estimates to quickly analyze your market area. Graphics show key demographic variables such as households, population by age, households by income, and race.